Skip navigation

Electronic Shelf Labels

Active Matrix

E Ink's Electronic Shelf Labels offer the same benefits as the displays we provide into the eReader market - paper-like display that are low powered, with a wide viewing angle.

Electronic Shelf Labels (ESL) offer retailers the ability to wirelessly update content on shelving signage quickly and efficiently, without the need to print paper tags or to deploy multiple employees to change them manually.

In addition to reducing staff needs to support price changes, ESL offers retailers the ability to update pricing as often as they want (dynamic pricing), while at the same time reducing pricing errors to customers. Now retailers can offer promotional pricing that responds to their customer traffic patterns (price optimization), or in response to an event, such as offering umbrellas at a promotional price as rain starts.

E Ink works with a number of partners to offer Electronic Shelf Labels (ESL) into the retail market. These tags are offered in varying sizes and resolutions to accomodate particular store needs.

E Ink's ESL tags offer several benefits for indoor and outdoor applications, including:

  • Superior Outdoor Readability
  • Wide Viewing Angle
  • Low Power Consumption
  • Rugged Form Factor

Low Power Consumption

E Ink's ePaper displays are extremely low power, allowing retailers to use smaller batteries that last longer. Unlike other technologies, E Ink is bistable, which means it only uses power to update an image, not to maintain it. Learn more about how our ink significantly prolongs your battery life on our technology page.

Standard ESL Modules

E Ink’s ESL Display Modules are the foundation for designers and manufacturers who want to combine them with additional components to produce the final Electronic Shelf Label. E Ink's standard ESL sizes are:

Size Pixel Dimensions Resolution (dpi) Active Area (mm) Outline Dimension (mm)
1.44" 128 x 96 111 dpi 29.312 x 21.984 40.512 x 28.80 x 1.00
1.54" 200 x 200 184 dpi 27.6 x 27.6 37.32 x 31.8 x 1.18
2.04" 172 x 72 95 dpi 48.16 x 20.16 59.20 x 29.20 x 1.18
2.0" 200 x 96 111 dpi 45.8 x 21.984 57 x 28.80 x 1.00
2.0" 230 x 94 124 dpi 47.04 x 19.22 59.5 x 29.2 x 1.18
2.7" 264 x 176 117 dpi 57.288 x 38.192 70.42 x 45.80 x 1.00
2.9" 296 x 128 112 dpi 66.9 x 29.1 80.4 x 38.1 x 1.18
4.3" 800 x 480 217 dpi 93.6 x 56.16 108.8 x 64.8 x 1.17
4.41" 400 x 300 113 dpi 89.6 x 67.2 98.50 x 80.42 x 1.00
6.0" 1024 x 758 212 dpi 122.368 x 90.581 138.40 x 101.8 x 1.18
7.4" 800 x 480 126 dpi 161.6 x 96.96 169 x 111 x 1.20
10.2" 1280 x 1024 160 dpi 203.2 x 162.56 218.30 x 171.76 x 1.20

ESL Display Suppliers

These companies specialize in bringing together E Ink’s electrophoretic display (EPD) or ePaper technology component into a digital label solution that meets your specific need.

These suppliers will provide the necessary hardware, software, system platform and support to deliver a complete E Ink based Electronic Shelf Label (ESL) solution.

Please click on the logo of the company for further information on their product lines.










Please contact our sales team for more information regarding ESL tags.