E Ink’s ePaper offers several advantages over traditional display technologies, making it an innovative solution for DOOH signage. ePaper displays consume zero power when they’re not updating, can be battery or solar powered, and do not contribute to light pollution.

This makes ePaper the solution for brands and advertisers looking to create impact, reduce costs, and align with consumer preferences and sustainability goals for more energy-efficient and climate-friendly technology. ePaper offers superior energy efficiency, outdoor visibility, versatility, and a paper-like experience with the benefits of a digital display.

E Ink compared the impact of 32-inch paper advertisements, LCD screens, and ePaper screens on carbon emissions for outdoor digital signage. If 100,000 ePaper signage operate for 20 hours a day, update their ads four times per hour, and last for five years, the use of ePaper signage is estimated to reduce CO2 emissions by 500,000 tons compared to LCD signage. Compared to traditional paper posters that are printed once and disposed of, the use of ePaper signage can reduce CO2 emissions by about 4 million tons.