San Jose, CA (June 2, 2015) – E Ink® Holdings, "E Ink" (8069.TW), the leading innovator of electronic ink technology in the world, today announced the expansion of its E Ink Spectra™ product line to include yellow. Spectra yellow gives retailers further choices in how they use Electronic Shelf Labels (ESLs) to promote their merchandise and support their branding strategies, giving retailers the choice of either red or yellow, in addition to black and white. The Spectra yellow ESLs are currently being shown at SID Display Week 2015 in San Jose, California.

Price optimization strategies and adaptable technology are vital to ensuring retailers’ competitive advantage, success and growth. By using electronic shelf labels with E Ink’s technology, retailers have the ability to change pricing strategies as needed in real time, allowing them to stay one step ahead of competitors while attracting consumers based on changing market conditions. Spectra allows retailers to elevate the impact of their ESLs, by adding color to logos and quickly directing consumers’ attention to important information, such as product sales and promotions. With a choice of either red or yellow, Spectra now offers two of the most widely used colors relevant to in-store displays and signage.

“The Spectra product was engineered to deliver multiple color options from the beginning,” said Dr. FY Gan, vice president and general manager of the ESI Business Unit at E Ink. “The delivery of the yellow product option shows the flexibility of E Ink’s three pigment system. More importantly, it provides retailers with color options for their pricing systems that can better engage the customer. Spectra red or yellow provide retailers with the same visual clarity and power saving attributes of E Ink’s products.”

“Displaydata is thrilled to be working in partnership with E Ink to build the world’s first range of 3-color Electronic Shelf Labels (ESLs) displaying fully graphic images in yellow, black and white which will be unveiled at SID Display Week 2015 in San Jose, CA.” says Andrew Dark, CEO of Displaydata Inc.

Mr. Dark continued, “With the introduction of yellow as the 3rd color in our ESLs, alongside our existing 3 color (with red) ESLs, retailers are now able to replace paper labels with wirelessly controlled e-paper displays at the shelf edge. In addition to replicating all that can be printed on paper, these dynamic displays can have a 3rd color activated remotely to highlight promotions and offers. Displaydata ESLs are being rapidly adopted by Tier One retailers worldwide, who wish to use our Enterprise software to manage dynamic pricing and product information changes including price comparisons, peer reviews as well as product provenance and specification. This automation not only frees up store staff to better serve customers, but greatly enhances the consumer’s in-store experience, and ultimately drives increases in sales.”

Spectra will support both active matrix and segmented format ESLs, making it the ideal product for a range of retail applications. The three pigment EPDs are also appropriate for industrial, smart card and medical market applications, where Spectra can be used to display information on electronic identification badges.

While the eReader market continues to be an important part of E Ink’s business, E Ink continues to invest in different applications across a number of different markets. The ESL business has experienced 100 percent year over year growth for the past two years, and E Ink expects similar growth in 2015 as well.

Spectra will be available in Q3 2015.