Las Vegas, NV – Jan. 6, 2015 – E Ink® Holdings, "E Ink" (8069.TW), the leading innovator of electronic ink technology in the world today announced E Ink Prism™, a major ground breaking initiative set to deliver unique and dynamic materials for architecture and design incorporating its new color changing electronic ink technology. Prism is unique in enabling architects and designers to transform the way spaces and surroundings are experienced.

Architecture, and the environments it creates, is all around us. Traditionally the design elements found in architecture are either static paint or power-hungry digital displays. Prism delivers a completely new and dynamic capability. It can be incorporated into many existing architectural products to transform an environment, create a one-of-a-kind experience, elevate corporate branding, or build an interactive setting. Prism materials can be programmed to change automatically, in response to external stimulus, or remain static.

Prism provides architects and designers with more flexibility of design and a unique way of transforming spaces. Commercial lobbies, airport terminals, and public auditoriums can now automatically change color and enhance the human sensory experience. Customer reception areas will be more interesting and visually exciting, retailers can build dynamic staging elements for their marketing campaigns, and exhibitors can maximize presentations to boost visitor engagement.

E Ink electronic ink technology and products, including Prism, showcase the following features:

• Fully programmable – gives content providers and designers greater creative freedom.
• Fully reflective – provides a print or paint-like appearance and a natural visual experience.
• Low power consumption – requires very small amount of power only during a visual change with no electrical outlets required.

“Prism is the next step in E Ink’s diversification initiative. E Ink electronic ink technology is unique in that it can be used in many applications outside of eReaders and other display products,” said Frank Ko, chairman of E Ink Holdings. “Prism will transform architecture products to make them come alive. This is one of many applications where E Ink technology can disrupt a market, the same way it revolutionized the reading market. ”

In developing Prism, E Ink scientists built on the wealth of E Ink’s existing intellectual property and further expanded the technology in a number of areas. Prism is a great example of E Ink’s commitment to long term research and investment to develop new products geared toward new markets.

A demonstration of the kind of architect products made possible with Prism can be seen at the E Ink booth #36275 during CES show this week in Las Vegas, January 6-9.